The Eye 2002 And 2006 Movie Comparison - Free Essay Example

Sample details Pages: 13 Words: 3961 Downloads: 6 Date added: 2017/06/26 Category Statistics Essay Did you like this example? 2.0 Literature Review 2.1 Introduction To make sure the research can be done in correct way with relevant content. Researcher can use relevant article, journal even theory to provide an idea or evidence of the research topic so that credibility and accuracy of the works can be increased. Thus, literature review is one of the important parts in completing research. 2.2 Horror Films Don’t waste time! Our writers will create an original "The Eye 2002 And 2006 Movie Comparison" essay for you Create order According to the journal of Tim Dirks (1996), horror films are unsettling films designed to frighten, panic and dread to invoke people hidden worst fears while captivating and entertaining people at the same time in a cathartic experience. Horror films effectively centre on the dark side of life, the forbidden, strange and alarming events. Thus, it deals with people most primal nature and fears, nightmares, vulnerability, alienation, revulsions, fear of death and dismemberment, loss of identity and fear of sexuality. From the earliest days, people used their vivid imaginations to see ghost in shadowy shapes, emotionally connected to the unknown and fear things that are improbable. People can get into an outlet for the feeling of fear itself without actually being in danger by watching horror films. Thereà ¢Ã¢â€š ¬Ã¢â€ž ¢s a very real thrill and fun factor in being scared when watching horrific images. A good horror film does not need complex technology special effects to produce in some situations. This is because when horror films done with less reliance on horrify special effects, it can be extremely effective film forms which tapping into people dream states the horror within man himself or unknown. The earliest horror films were in Gothic style, which means they were usually set in fog-shrouded, spooky old mansions, or castles, dark and shadowy locales. For the main characters have included supernatural or grotesque creatures, monsters, vampires, devils, ghosts, zombies, demons even an unknown human. Horror films can be developed from several sources such as folktales with witchcrafts, devil characters, myths, fables, ghost stories and novels. In horror films, the irrational forces of horror invariably need to be defeated. These films normally will end with a return to normalcy and victory over the antagonism. 2.2.1 Plot Dorian Scott Cole claims that plot is refer to the main plan of the story, the structure of an event to telling what is happening from the beginning to the end of the event. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s also the engine that drives the story forward on the course. It plays an important role in an event like films and literatures. To make a plot of the story, writers need to consider what the character needs and his situation in the story. When the characters are put in a situation, they are going to start working to get what they want. Writers need to get clear with everything in the story so that they can construct the plot clearly without any confusion. There are many types of plot that writers can use to construct their story. One of the famous types of plot that frequently used by writers is Freytagà ¢Ã¢â€š ¬Ã¢â€ž ¢s pyramid. Classically Freytagà ¢Ã¢â€š ¬Ã¢â€ž ¢s pyramid can be divided into 5 parts which are exposition, rising action, climax, falling action, resolution and denouement. In the exposition, the background information that is needed to understand the story properly is provided. Such information includes protagonist, antagonist, basic conflicts, settings, and so forth. The exposition ends with the inciting moment, which is the single incident in the storys action without which there would be no story. The inciting moment sets the remainder of the story in motion, beginning with the second act, the rising action. During the rising action, the basic conflict is complicated by the introduction of related secondary conflicts, including various obstacles that frustrate the protagonists attempt to reach his or her goal. Secondary conflicts can include adversaries of lesser importance than the storys antagonist, who may work with the antagonist or separately, by and for themselves. The third act is that of the climax, which marks a change, for the better or the worse. If the story is a comedy, things will have gone badly for the protagonist up to this point and things will begin to go well for protagonist. If the story is a tragedy, the opposite state of affairs will ensue, with things going from good to bad for the protagonist. During the falling action, the conflict between the protagonist and the antagonist unravels, with the protagonist winning or losing against the antagonist. The falling action may contain a moment of final suspense, during which the final outcome of the conflict is in doubt. The resolution is the character solves the main problem or conflict or someone solves it for him or her. Everything of the story will be settled in this stage. The comedy ends with a denouement in which the protagonist is better off than he or she was at the storys outset. The tragedy ends with a catastrophe in which the protagonist is worse off than he or she was at the beginning of the narrative. Writers are very depending on their creativity in composing the flow of plot in order to make the event attractive and interesting. If the plot is not composed in suitable and attractive way, the final event will not in good condition no matter how good the idea is. Thus, there is a big challenge to a writer in composing an interesting plot for a film or literature. 2.2.1.1 Developing a Plot for Horror Films There is a challenge for a writer in developing a plot for horror film. According to Theresa Hopperà ¢Ã¢â€š ¬Ã¢â€ž ¢s journal in 2002, writers need to keep their mind to be original when work out a plot for horror film. Writers can make their writing original by adding own personal take on a familiar plot. There are so many horror plot devices that people familiar with such as happy family moving into haunted houses, naÃÆ' ¯ve people abusing Ouija boards, charismatic vampires, vengeful witches, demon lovers and so on. These have all been used since the beginning of the genre, but it is not meaning that writer cannot still employ them successfully. They just have to think of a unique way by looking at the subject so that they can give a new life in the old device. Christina Hamlett claims there are several steps in developing a plot for horror film in proper way. First of all, writers need to familiarize themselves with as many horror films as they can and study the techniques that filmmakers like to use to scare their audiences. For example, use fairly ordinary items like dolls, cars, dogs, houses and other daily things and imbue them with extraordinary and malevolent powers. Besides that, they also escalate the suspense and terror by systematically isolating the potential victims, utilizing gruesome visuals and scary sound effects, and playing on the apprehensions that many of people had as children. After that, writers can make a list of the top 10 thing that people are most afraid to according the level of threatening. Then pick the one that absolutely terrifies writer the most and form the basis of the plot. There is a must writer to pick out the scariest object for them in order to develop the story with true feeling. If not they will no t able to develop the story that really touch audience because writers even not able to persuade themselves the story or the object is scary. Once the object has been chosen as the main things in horror film then writers need to outline the scary story before start to write it. Outline is very important part in developing a plot because it helps writers to clarify every single elements or conflicts in the story before they write out the detail things. To outline the scary story, writers need to give the villain in the story a plausible motive for what it does. For example, the villain is seeking revenge against the descendants of the person who killed him, the villain is seeking to avenge the honor of a deceased sweetheart, responding to an ancient curse that forces the main character to do evil things or reacting to the effects of a bad lab experiment. There are so many possible way to let writers develop, it is just depending on the creativity of the writers. To avoid the protagonist in the scary story just simply be reacting to everything that the monster do, writers need to give them some solid motivations. For instanc e, hero needs to accomplish to be thwarted in some way by the presence of the evil forces. He cant simply walk away from this scary conflict because if he does, something even worse could happen as a result. After all the charactersà ¢Ã¢â€š ¬Ã¢â€ž ¢ basic information and the conflicts between protagonist and antagonist have been developing. It is the time writers indentify the story into 5 parts of the plot which are exposition, rising action, climax, falling action, resolution and denouement. Writers need to get clear with what is happening within the 5 parts of plot. During the moment, writers need to decide how many characters that needed in the storyline and what kinds of locations will be required. Last but not least, the dialogue should always sound natural, horror films tend to have less dialogue in them than other genres because their strength is derived from the scary visuals and action sequences. 2.3 Music in Horror Films Simon Boswell is a music composer who famous for his involvement in several classic horror films. Those involvements are including many by Italian horror master, Dario Argento. According to Boswellà ¢Ã¢â€š ¬Ã¢â€ž ¢s statement Music in horror films is probably more powerful than in any other genre, so its good for a composer to do them because he can be very influential on the action. John Hubinette claims that music in horror films is more powerful than in most other films due to the dramatic nature and shifting pace of horror films. The main purpose of horror film is to scare people. To do these by all means possible, filmmakers will not only depend on visual. Even though music is a very important aspect of horror films, it must never distract the audience. The music should fit the action as well that is not perceived as a separate aspect of the film, it should be integrated with the visual and work to seamlessly intensify the events in the film. This is perhaps the reason why music in films is so often overlooked. It the music is well composed and well implemented, it will becomes a part of the overall experience. In the earliest years, orchestral music is the most characteristic type of horror film music. It has been used since the birth of the genre even today orchestral music is the most popular type of music used in horror films, thrillers and adventure films. Thereà ¢Ã¢â€š ¬Ã¢â€ž ¢s a reason why orchestra music is so popular and rapid used in horror film until today. Orchestral music has open-endedness and great dynamic range that allows the composer to greatly vary his compositions to follow the event in a film. Another reason could be that orchestra music is very neutral and appeals to a wide audience, but perhaps the main reason is that powerful orchestral music simply works very well when there is a need to convey emotions and set a certain mood. Today, orchestral music is not the only genre used in horror films. Many films differ in this area by using other kinds of music such as synthetic based music and industrial music. For example à ¢Ã¢â€š ¬Ã…“Blair Witch 2à ¢Ã¢â€š ¬? which uses alternative rock and meal music. This selection of music works pretty well, as it is quite dark, brooding and suits the visual style of the film. In several times, classic orchestral horror music has been replaced with music that would normally never even be considered for a horror film. Perhaps the most extreme case is à ¢Ã¢â€š ¬Ã…“American Psychoà ¢Ã¢â€š ¬?, which mainly uses American 80s rock and pop music. In this film, it becomes obvious that horror films require the right kind of music to function properly. A very odd feeling is produced when Patrick Bateman (the male protagonist) slaughters one of his victims to the tune of à ¢Ã¢â€š ¬Ã…“Hip to be Squareà ¢Ã¢â€š ¬? by Huey Lewis and the News. It produces a complete audio-visual dissonance, but when this music decreases the fear factor of this particular scene, it does create a very odd experience, which is probably what the film makers aimed to create. 2.4 Sound Effects in Horror Films Besides music, sound effects are also one of the important elements in horror film. It has the ability to give a big shock to audience and enhance the scary atmosphere in the scene dramatically. Besides that, sound effects helps to make the action in horror film become lively and increase the reality feeling. According to the statement by John Hubinette, he claims that both the music and sound effects are directly linked to the visuals of the film. Music works by accompanying the events in the film to create or adjust a certain mood or atmosphere. Sound effects are usually tied even more closely to the events in the film, most of the cases are applied to intensify or mark direct action such as movements and impact. These sounds are usually exaggerated especially in action film and horror film. Thereà ¢Ã¢â€š ¬Ã¢â€ž ¢s a classic example of an exaggerated sound effect which is punches, which often sound like whip lashes when normally filmmakers would produce a barely audible. Although this kind of sound effect might negatively affect the realism of certain events in a film, it does serve to increase the power and intensity of movements, impacts and other actions which is very important especially in horror films that aiming to create a confrontational audio-visual experience. There is also a type of sound effect known as ambient sounds that widely use in horror films nowadays. In horror film, ambient sounds usually insert in looped sequences and used to create a background noise for a scene. Thus, it will looks natural even enhance the particular moods in the scene. There are some examples of ambient sounds that people can found in horror film such as crickets, humming, the wind blowing, thunder and rain. It is also interesting to note that in particular horror films tends to highlight sounds that people would normally not pay attention to, such as a beating heart or someone breathing. This usually happens when there is a single victim being chased or stalked by a monster or ghost. The purpose is to draw audience into the scene and to make it part of the action or put it in the situation of the victim. This tactic works very well in horror film in most of the time. Other than that, silence can also function as a sound effect in some scenes. It can be used when there is a need to create high tension and also be used together with loud musical hits in a turn-taking sequence. Silence has the function that emphasizes the certain atmosphere or situation in the scene instantaneously. Compare with music and sound effects, silence will be the best weapon for filmmaker to draw audiencesà ¢Ã¢â€š ¬Ã¢â€ž ¢ attention in particular scene. Audiencesà ¢Ã¢â€š ¬Ã¢â€ž ¢ needs nowadays are become more complicated, they will not satisfy with the effort on visual effect in horror film. Music and sound effects are also the element they concern with. 2.5 Theories and Concept Applied Theories are very important in conducting a research; it helps research to explain certain phenomenon or situation with evidence. Thus, the result of research will be more persuasive once research applied theory in his work. Auteur Model and Feminist Model will be included to analyze the content analysis in this research. 2.5.1 Auteur Model In the 1950s and 60s, the film critic Andrew Sarris became the leading American proponent of what is now called Auteur Theory. Auteur is come from French word which means author. Talk of artistic and the term à ¢Ã¢â€š ¬Ã…“auteurà ¢Ã¢â€š ¬? placed the director centrally as the author of the film. An auteurist critic looks for consistency of theme and design throughout a directorà ¢Ã¢â€š ¬Ã¢â€ž ¢s film. If the film maker was to be seen as auteur they would have to exhibit through a series of films clear auteur characteristic. To fulfill the requirement of Auteur model, there are four characteristics author refer to. Firstly, the visual style of the film; which means the Mise en scene and designation of cinematography in the film. Secondly, the narrative structure and feature of the film; which referring to the story genre and the message that bringing by the film. Third, the particular character traits and situation; which referring to the acting style and the performance of actors. The last characteristic is referring to the theme that set in the film. If the filmmaker has reached those entire mentioned characteristic, these characteristics will be clearly seen in all of his work in whatever genre. Gillkingà ¢Ã¢â€š ¬Ã¢â€ž ¢s statement claims Alfred Hitchcock as a director frequently studied from an auteur perspective. When Auteur Model was being developed, Alfred Hitchcock was frequently acknowledged as the consummate exemplar. Even his name evokes immediate expectations in terms of themes and techniques. As the master of mystery and suspense, Hitchcockà ¢Ã¢â€š ¬Ã¢â€ž ¢s films play with the audienceà ¢Ã¢â€š ¬Ã¢â€ž ¢s nerves, sexuality or tabooed areas assume central or implicit places. For example the latent homosexuality of Strangers on a Train (1951), the Parody of an Oedipus complex in Psycho and the traumatic remembrance of repressed Memories of Marnie (1964). Hitchcock was influenced by the German Expressionists and he admired their ability to express the ideas in purely visual terms. It is the visual expression of thought and psychology that Hitchcock achieves throughout his films. Hitchcocks films are marked by his mastery of cinematic technique which is exemplified in his use of camera viewpoints, elaborate editing and soundtrack to build suspense. There are several example can be found in his films. For the first, Notorious (1946) includes an incredible zoom-in from a high shot to an extreme close-up of a significant plot detail and suspense building inter-cutting of the final scene. Secondly, In a scene in Blackmail (1929), Hitchcock uses a complex pattern of sound and dialogue based around the word knife to reflect feelings of guilt. Besides that, there is a cut from a womans scream to the similar sound of a train whistle in the The Thirty-Nine Steps (1935). In Suspicion (1941), his personal stamp is typified by the use of a light bulb to produce the effect of an ominous, glowing glass of milk. This attribution of symbolic power to inanimate objects is another hallmark of Hitchcock which a bread knife in Blackmail (1929) and a key in Notorious (1946). He a lso places great focus on the creation of set pieces where he is able to exercise his talent for detail and suspense. According to the statement of Gillking, he also claims that Hitchcocks vision of the world is reflected in the themes that predominate in his films. The specific psychology that is presented in the films such as the fascination with wrongful accusation and imprisonment is a significant part of the Hitchcock signature. One of the basic themes is that the mistaken identity, the wrong man accused who must find the real perpetrator in order to prove his innocence for example The Lodger (1926), The Thirty-Nine Steps (1935), North By Northwest (1959) and so on. Other than that, Hitchcock also found visual expression for his themes in recurrent motifs that express his vision of the world like staircases in Strangers On A Train (1951), Vertigo (1958), Psycho (1960), sinister houses in Psycho (1960), chasms in Vertigo (1958), North by Northwest (1959) and National Landmarks that the most obviously in North by Northwest which includes the United Nations Building and Mount Rushmore. Besides Alfred Hitchcock, there are so many directors that under Auteur Theory, such as John Ford from United States, Pang Brothers from Hong Kong, Jack Neo from Singapore. They have their own strong characteristic in directing a film and it is hard to imitate or replace by others. People are familiar with their style even can recognize their film easily with the characteristic of film that mentioned above. 2.5.2 Feminist Model Feminist model is widely used to discover and describe a distinctively female perspective on film, as well as those ways in which the cinema might not be found uniquely pleasurable by female viewers. There are two elements which are psychoanalytic and ideological analysis has blended by Feminist model criticism. The psychoanalytic component is found in attempts to understand the ways cinema arouses the pleasure and desires of its audiences and how this might differ on a gender basis. In the other side, ideological is found in the efforts of feminist criticism to relate the portrayal of women in films to particular social attitudes, assumptions and practices that may be found in the more general society of which those films are a part. According to the statement of Stephen Prince, he claims that Feminist film criticism tends to assume two forms. The first is an analysis and description of how a male-dominated film industry has selectively shaped images of women in films that have been created largely by men. Male director has portrayed womenà ¢Ã¢â€š ¬Ã¢â€ž ¢s image in their desired way through the visual spectacle and the use of the close up function in film to present women as erotic object for the contemplation of an ideal male audience. For example, Marilyn Monroe or Marlene Dietrich is the most popular star who is the erotic image for a male audience. She gave the extraordinary visual attention through her body in the film which directed by male director. The second form is closely related to the first, it is the discovery of alternative feminist forms or filmmaking and images of characters. There is a wide range of filmmakers and models of filmmaking to choose by the feminist critic. The critic could examine the work of a director such as Jane Campion, who makes films that are not slotted into particular genres or targeted to be large crowd pleaser employing traditional formulas. Two of her films are The Piano (1993) and Orlando (1993). The Piano (1993) , stars Holly Hunter as a mute, Victorian, unwed mother who travels to New Zealand to fulfill an arranged marriage to an English farmer who living there. The film explores her torturous reception as both a woman and an artist. She have to live in a culture which is alien to her and that places her into the most insensitive and brutal husband. Orlando (1993), this film examines the consequences of gender roles and how they affect the way people live their lives. Sally Potterà ¢Ã¢â€š ¬Ã¢â€ž ¢s film is adapted from a Virgina woolf story about a young man during the Elizabethan era who lives for over four centuries without aging but who mysteriously changes into a woman. Orlando has experiences the world from the perspective of each gender through living as both a man and a woman. Orlando comes to appreciate the uniqueness of each genderà ¢Ã¢â€š ¬Ã¢â€ž ¢s role and how socially conditioned these roles are. The Piano (1993) and Orlando (1993) are philosophically and aesthetically distinct from male-directed productions. In the unique term of their narrative and image all the perspective brought to gender. Its social definition and impact on sexuality, speech and art, each film offers the pleasures of distinctive female voice in cinema. 2.6 Summary This chapter explains horror films, plot, music, sound effects and 2 theories which are Auteurist Model and Feminist Model with several facts and example. Researcher can learn and understand more about the background of the titles throughout this chapter. By studying all the titles above, it will give researcher a clearer image about what is going to focus in the following chapters. Thus, it also minimizes the chances researcher out of topic when doing this research.

Lord Of The Flies By William Golding - 1134 Words

Over thousands of years of civilization, leaders have achieved success and also obtained misfortune. The fashion in which they achieve their success differs from one another. What makes one leader better than another depends on the scenario. It is hard to quantify this because each leader has their own unique qualities. However, for the most part, the shift and yearning of power is what corrupts. In Lord of the Flies, the author William Golding uses the dynamics of power to develop how the desire and shift of power causes chaos and creates an uncivilized environment. In Lord of the Flies, the desire and shift of power is what ends up breaking the boys feeble attempt at civilization. It is ruined through conflict and unnecessary competition. Jack’s use of tyrannical leadership, Ralph’s loss of control with his democratic leadership style and Roger’s attempt to gain power are all examples of how the thirst for power ends causing corruption on the island. Absolute power corrupts and potentially defined power creates a greater society. Over time, Ralph gets more mature and becomes better prepared for his role as chief. He represents a democratic society ruled by one leader. His leadership style, uses power for the prosperity of his fellow boys and law and order. Throughout the novel, Ralph tries his best to create a society based on survival and the hope of being rescued. Ralph attempts to keep the fire as the base for his group. He knows that fire and smoke is their bestShow MoreRelatedLord Of The Flies By William Golding869 Words   |  4 PagesLord of the Flies Psychology Sometimes people wear fake personas like a cloak over their shoulders, used to hide what is really underneath. This harsh reality is witnessed in William Golding’s classic Lord of the Flies, a novel that is famous for not only its sickening plot, but also for the emotional breakdowns all of its characters experience. These issues are akin to those shown in certain real-world psychological experiments. A summary of Golding’s Lord of the Flies, combined with the evidenceRead MoreThe Lord Of The Flies By William Golding1347 Words   |  6 Pages The theme of The Lord of the Flies, by William Golding, is the reason society is flawed is because people are flawed. Although Piggy is knowledgeable, he has many flaws including his laziness and physical inabilities. Ralph is an authority seeker. He sets rules and laws, yet does little to enforce them. Ralph wants to be the ruler, without doing the work to enforce his laws. Jack is persistent. He is rude, harsh and violent in or der to get what he wants. He wants to be supreme. Piggy’s flaws areRead MoreLord Of The Flies By William Golding1123 Words   |  5 PagesIn the novel Lord of The Flies by William Golding, the characters Ralph, Piggy, and Jack represent important World War II leaders Franklin Roosevelt, Adolf Hitler, and Winston Churchill. Golding, who had served in World War II, was well aware of the savagery created, and used it to base his book on. Ralph represents Franklin Roosevelt , Jack represents Adolf Hitler, and Piggy represents Winston Churchill. Ralph being of the novel’s main protagonist is important in the outcome of the story becauseRead MoreThe Lord Of The Flies By William Golding1065 Words   |  5 PagesThe Lord of the Flies Essay The Lord of the Flies written by William Golding and published on September 17, 1954 is a story told about a group of stranded boys and their fight for survival against the wilderness and themselves. In this story many signs of symbolism are used by Golding to point out certain aspects of society that Golding thought strongly of. This story on first read may just seem to be a survival- esque piece of literature but, on a deeper look one can find Golding’s true motiveRead MoreLord of The Flies by William Golding619 Words   |  2 PagesGovernments are no different; they fight for power just like the rest of us do. They just do it on a much bigger scale. Qualities from Oligarchy, Totalitarianism, Democracy, Dictatorship, and Anarchy governments are used in several parts of Lord of The Flies that represent different characters and different situations. An Oligarchy is a small group of people having control of a country or organization. A Totalitarianism government is a form of government that permits no individual freedom and thatRead MoreThe Lord of the Flies by William Golding1306 Words   |  5 PagesIn The Lord of the Flies, William Golding creates a microcosm that appears to be a utopia after he discharged from the British Royal Navy following World War II. 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Its either about the inalienable underhanded of man, or mental battle, or religion, or personal inclination, or the creators emotions on war; however William Golding was in the Navy throughout World War II, or perhapsRead MoreLord Of The Flies By William Golding1383 Words   |  6 PagesAccording to Lord of the Flies is still a Blueprint for Savagery by Eleanor Learmonth and Jenny Tabakoff, the words â€Å"I’m afraid. Of us† first appeared in Golding’s novel 60 years ago. Lord of the Flies by William Golding follows a group of schoolboys trapped on an island after a plane crash during a world war. At the beginning, they celebrate as the y have total autonomy as there are no adults around. They attempt to establish a civilization but when order collapses, they go on a journey from civilizationRead MoreLord Of The Flies By William Golding Essay1475 Words   |  6 Pages Outline Introduction Short intro for Lord of the Flies Short intro on Gangs The bullying and group mentality demonstrated in gangs has resemblances to the characters in Lord of the Flies. II. Bullying/Group mentality Gangs Drugs/Loyalty B. Lord of the flies Jack kills the pig/Jack and Ralph fight III. Effects B. Lord of the flies Jack killing the pig aftermath Violence IV. Conclusion Gangs are considered a group of people that have a common link togetherRead MoreLord of the Flies, by William Golding1055 Words   |  5 Pages In William Goldings Lord of the Flies a group of English school boys crash land onto an uninhabited island somewhere in the Mid Atlantic ocean. Ralph, the protagonist and also the elected leader, tries to maintain peace and avoid any calamity on the island. However, Jack is neither willing to contribute nor listen because he is jealous of Ralph and has a sickening obsession with killing boars. Ralph has some good traits that help him maintain peace and balance for a period of time. He is charismatic

Diy Market in China Free Essays

string(190) " Coca Cola had huge problems when they first entered the Chinese Market, their brand name translated to â€Å"kooke koula† which in turn translated to â€Å"A thirsty mouthful of candle wax†\." | Sector-Specific Considerations for EU Businesses considering entering the DIY Market in China. | | | | As Deng Xiaoping once said â€Å"Cross the river by feeling the stones†. This saying is very relevant for the DIY market in China because you are threading down a road into the very unknown. We will write a custom essay sample on Diy Market in China or any similar topic only for you Order Now In 2004 the Chinese DIY and home improvement market reached an all-time high of RMB 195 Billion and has been depleting ever since. DIY stores are constantly losing popularity within the market . The market demand currently is for â€Å"soft decoration†, with the rural family’s moving to the fast growing cities to attain employment, there is a demand for moveable decoration in case they have to re-locate again. The younger generation are also leading the market for multifunctional, low cost furniture, such as DIY kitchens and bathrooms; this is due to the culture of the Chinese families with the kitchen and bathroom being the most personal area in their homes. (Allience, 2007) A major competitor and threat to the DIY businesses already established in China are the growing number of smaller contractors, as their knowledge of DIY is improving with the market trends. A high percentage of new homes being bought are being left unfinished and require a major investment in home improvement, this is where they just decide to hire a smaller contractor to do the time consuming work instead of doing it themselves thus the companies are losing out on the profit, but with China’s property prices rising it is entirely possible that the Chinese consumer will simply be pushed in the direction of DIY as a cheaper option. But what will happen when Chinas sees a fall in construction and property? Will the DIY companies suffer? This can be construed as a major economic threat to new European companies entering into China. Allience, 2007) Who are the major competitors? There is not one but many already established competitors within the Chinese DIY market. BQ is the major contender with it being the largest Western DIY retailer in the country. BQ opened its first store in China in 1999 and has continued to establish strong brand awareness. As The Guardian r eported, the local culture did not fit with the DIY practices that BQ already had and therefore BQ had to adapt their once very successful European format to a Chinese one, hence making it a CIY (create it yourself) strategy. Tran, 2007) Another competitor for an EU DIY business to go up against is a well-established Chinese DIY company called Orient Homes. Orient Homes was founded in 1999 in Beijing. It receives its stock from local manufacturers consequently lowering the cost of the goods for consumer, thus making it a very large threat not just economically but because it is so well established within its home market. It has come to my attention in according to the China National Interior Decoration Association there is an estimate of more than 40,000 registered companies engaged in home improvement in China alone. (Unknown, 2009) The market is so densely populated that an EU company trying to enter the market is going to have some major struggle. Joint Venture or Wholly Foreign Owned Enterprise (WFOE)? Many companies entering china have to ask themselves this very difficult question, it’s a difficult decision to make as there are many advantages and disadvantages to both. Entering into a WFOE I believe is a lot harder than a Joint Venture, because with no Chinese partner they are left to approach their chosen market alone. It’s also difficult for the company to â€Å"create a market for their chosen products, especially when there’re already local competitors. Sometimes even with a local sales and marketing team it can take years to have a name on the Chinese Market† (Bergonovo, 2011) . The culture of the market can be very diverse and for a WFOE it can be difficult to understand alone. There are advantages as well as disadvantages, â€Å"unlike in JVs where there’re different views because the different partners and the negotiations and compromises are the only key to keep the business alive. Especially for small-medium business it is much better to have a WFOE, in order to avoid getting stuck in cultural differences with a local partner. So if you’re a small business maybe with sole ownership in your mother company that has a clear strategy for the Chinese market and can afford long term investment WFOE is the right choice. † (Bergonovo, 2011) Joint Ventures an be very successful in some instances, because you will have the advantage of having a culturally and linguistically adapt partner, but â€Å"it’s crucial for foreign investors to understand the purposes of the joint venture and weather their Chinese Partner is capable of fulfilling them. The popular Chinese idiom â€Å"same bed, different dreams† has become the failed joi nt ventures mantra† (Ireland, 2012) Trust is the major issue in this venture. My considerations for a DIY company would be a Joint Venture because the company will have a stronger understanding of the market and I believe this is crucial for a successful move to the Chinese market. Are there barriers for new entrants? â€Å"The key difference between domestic marketing and marketing on an international scale is the multi-dimensionality and complexity of the many foreign country markets a company may operate in. An international manager needs a knowledge and awareness of these complexities and their implications they have for† (Doole Lowe, 2001, p. 9)the company and the market they are entering. I will use the SLEPT (Social, Legal, Economical, Political and Technological) method to determine the various trends and environment for a European DIY company attempting to enter the Chinese DIY market. Social, Cultural problems and differences can really take a toll on a new immature company entering a country where religion and material culture play a major role. The language would have the most significant role and impact to play on the way the products and services many be seen to the new consumers. Coca Cola had huge problems when they first entered the Chinese Market, their brand name translated to â€Å"kooke koula† which in turn translated to â€Å"A thirsty mouthful of candle wax†. You read "Diy Market in China" in category "Essay examples" Now with their new translation it means â€Å"joyful tastes and happiness†, mistakes must be made by one major company for another to learn from their mistakes. Over the next 20 years more people will migrate to China’s cities for higher-paying jobs. These working consumers, once the country’s poorest, will steadily climb the income ladder, creating a new and massive middle class. † (Farrell, Ulri ch A. , Stephenson, 2006) This society has struggled to come to terms with the phrase â€Å"do it yourself† because they are not educated in the home renovation area. It also seems to be giving off the perception that you are peasant like if you do it yourself. It’s all about social status right now n China, if you are seen doing manual labour that you can subsequently hire someone to do then you are seen as a scrooge. â€Å"In recent years China has become the world’s number one country in terms of attracting foreign investments. As the second-fastest growing economy of the world it attracted USD 74. 6 billion of foreign direct investment in 2007. With a current position as the world’s fourth-largest economy (in nominal GDP), and an average annual growth of more than 8% for the last 30 years, only very few other countries in the world can match the business opportunities present in China today. (Unknown, General Considerations before Entering the Chine se Market) In order for an EU DIY company to succeed in the market they need to be aware of what direction the specific market they want to enter is developing economically in order to make a well-rounded assessment on whether it would be financially viable to enter and compete with firms already established in the market such as BQ and Home Depot. (Doole Lowe, 2001) The company may also face some long term challenges with the rapid development it could put a strain on resources such as the infrastructure and the migration rates within the country. There are also some very appealing political reforms that have taken place in China that any international company would be pleased about. The reform and opening up policy has been a major boost to the Chinese economy and political system. These reforms policies were put in place between 1979 and 1984 and it was aimed at improving Chinese relations with neighbouring countries. Despite the success of this open door policy many companies have been faced with difficult obstacles in relation to ownership rights and intellectual property. It was released this year that the CCP would decrease taxes for foreign companies entering China by 50% as they believed it would attracted more foreign investment in China. (Davies, 2012) â€Å"â€Å"The bigger picture is that because of the economic situation globally over the past couple of years, China sees the need to create a friendlier environment for foreign investors,† said Khoon Ming Ho of KPMG China. † (Davies, 2012) This is a major opportunity for EU based companies to enter the market at reduced tax rates. â€Å"Legal systems vary both in content and interpretation. A company is not just bound by the laws of its home country but also by those of its host country† (Doole Lowe, 2001) In the west business is based on careful negotiation in contracts and agreements, they may be enforced by a court of law, however in China business is based on personal relationships, they call Guanxi in China. Two companies have to have guanxi before they can cooperate together, the specifics of a contract me be discussed after they have agreed in principle and this could cause hassle for a European DIY company who base their laws on the west. Technology is currently playing a major role in Chinese society and â€Å"is a major driving force both in international marketing and the move towards the global marketplace† (Doole Lowe, 2001) China has the largest mobile phone and internet users with 420 million people using such services daily (Ireland, 2012), leaving the market place wide open for a new EU company to market their products via smartphones and internet. However there are some censorship issues in China at the moment, it is implemented by the Communist Party of China and goes for the whole mainland. Censorship is put into place to uphold and preserve the law of the Communist Party of China; it helps to stop unapproved  reformist,  separatist, â€Å"counter-revolutionary†, or religious ideas. It also stops the citizens of China educating themselves on the past, present and future let-downs of the Party. Marketing Mix Product With many new foreign products entering the Chinese market the consumers are becoming overwhelmed by the abundance and are relying on the image that the company has made in its producing country. â€Å"Each region in China has differences in economic growth, living standards and education. For foreign products, there are sharp differences between rural and urban attitudes. Typical Chinese consumers do not want to be amongst the first to try a new product. They are reluctant to be pioneers, especially for an expensive, unrecognised (in terms of brand), foreign product. † (Doole Lowe, 2001) My considerations for an EU DIY company would be not to take your company’s products for granted, just because they have been very successful in the West does not mean they will be equally successful in the East. They must think of China as they would think of Europe, with its many different regions and its many different cultures it must adapt to what are culturally acceptable. They are entirely interested in products that are going to suit their needs, as I spoke of before, when new apartments are bought they are just a shell and need a lot of investment and renovation, if a company could access the Chinese people’s needs in this regard they might have a large opportunity. Price â€Å"The  pricing  of  a  product  or  service  is  not  an  easy  decision  for  any  company. There  are  many issues  that  must  be  taken  into  consideration,  especially  when  a  multinational  company  is entering  a  new  international  market  such  as  China. † (Waller, 2012) The price must cover the manufacturing and distribution costs and in turn must not be too low as the company could sustain long term losses. There are many approaches that a company can take to decide on what marketing strategy to consider. For example; â€Å"Skimming: This is where the product is introduced in the market at a high price, and then lowered over time. (Waller, 2012) Apple Inc. is a company that is partial to this method as they believe that people are willing to pay extra to have the newest technology on the market. â€Å"Prestige: A company will use prestige, or premium pricing as a strategy where companies with luxury products or exclusive brand image/reputation will price the product at the high end of the price range. Customer s knowing that they are buying high quality will expect to pay the higher price. † (Waller, 2012) Companies that use this such method are Louis Vuitton and Rolex. My sector specific considerations for an EU DIY company’s pricing strategy is to introduce new products at a lower price to suit the Chinese market, leaving them with a competitive advantage over the companies that are already established. Place â€Å"Rapidly improving infrastructure, high-tech facilities and an increasingly well trained workforce mean there is greater choice than ever before for investors seeking to expand, set up new regional headquarters or relocate key functions to new locations within China. (KPMG, 2012) The future of the company’s success can rely on the choice of location that you choose. â€Å"There is a growing number of young professionals with significant disposable income on the major coastal cities who aspire to higher standards of living and increased wages and thus are more likely to spend credit for mid to high range consumer products† (Ireland, 2012) With profit and manufacturing opportunities in major coastal cities this could lead to the start of a very successful DIY company. Promotion Marketing plays a significant part in any company’s success of their brands especially in the Chinese market. They must establish their target market for example what Tier/Class, Age, and Income the company will market to and then once they have found their target market they must evaluate their market potential. A successful marketing campaign will recognise the various needs and wants of their target market; in China for example it varies from region to age to culture values. As I previously mentioned China’s internet usage is the highest in the world, by advertising online you could reach and provide a huge segment of your target market with the brand information they need. Finally, based on my above predictions and opinions I have produced this SWOT analysis for a DIY company entering into the Chinese market. Strengths: * well established EU presence * Large Population and consumer base * wide variety of DIY products * High quality services * Cheaper than competitors Weakness * Must incorporate Chinese culture * Less advertising and brand awareness than competitors * Little brand loyalty in China * Lack of innovation in product development for China * Lack of market information Opportunities * Property growth * Unfurnished houses * Income levels rapidly increasing * Wide internet usage * New middle class impressionable/available * Cheaper manufacturing costs. Threats * Already some well established companies * Local cultures and values are unknown How to cite Diy Market in China, Essay examples

English Henry David Thoreau The Great Conservation Essay Example For Students

English Henry David Thoreau The Great Conservation Essay English Henry David Thoreau The Great Conservationist, Visionary, and Humanist He spent his life in voluntary poverty, enthralled by the study of nature. Two years, in the prime of his life, were spent living in a shack in the woods near a pond. Who would choose a life like this? Henry David Thoreau did, and he enjoyed it. Who was Henry David Thoreau, what did he do, and what did others think of his work? Henry David Thoreau was born in Concord, Massachusetts on July 12, 1817 (Thoreau 96), on his grandmothers farm. Thoreau, who was of French-Huguenot and Scottish-Quaker ancestry, was baptized as David Henry Thoreau, but at the age of twenty he legally changed his name to Henry David. Thoreau was raised with his older sister Helen, older brother John, and younger sister Sophia (Derleth 1) in genteel poverty (The 1995 Grolier Multimedia Encyclopedia 1). It quickly became evident that Thoreau was interested in literature and writing. At a young age he began to show interest writing, and he wrote his first essay, The Seasons, at the tender age of ten, while attending Concord Academy (Derleth 4). In 1833, at the age of sixteen, Henry David was accepted to Harvard University, but his parents could not afford the cost of tuition so his sister, Helen, who had begun to teach, and his aunts offered to help. With the assistance of his family and the beneficiary funds of Harvard he went to Cambridge in August 1833 and entered Harvard on September first. He Thoreau stood close to the top of his class, but he went his own way too much to reach the top (5). In December 1835, Thoreau decided to leave Harvard and attempt to earn a living by teaching, but that only lasted about a month and a half (8). He returned to college in the fall of 1836 and graduated on August 16, 1837 (12). Thoreaus years at Harvard University gave him one great gift, an introduction to the world of books. Upon his return from college, Thoreaus family found him to be less likely to accept opinions as facts, more argumentative, and inordinately prone to shock people with his own independent and unconventional opinions. During this time he discovered his secret desire to be a poet (Derleth 14), but most of all he wanted to live with freedom to think and act as he wished. Immediately after graduation from Harvard, Henry David applied for a teaching position at the public school in Concord and was accepted. However, he refused to flog children as punishment. He opted instead to deliver moral lectures. This was looked down upon by the community, and a committee was asked to review the situation. They decided that the lectures were not ample punishment, so they ordered Thoreau to flog recalcitrant students. With utter contempt he lined up six children after school that day, flogged them, and handed in his resignation, because he felt that physical punishment should have no part in education (Derleth 15). In 1837 Henry David began to write his Journal (16). It started out as a literary notebook, but later developed into a work of art. In it Thoreau record his thoughts and discoveries about nature (The 1995 Grolier Multimedia Encyclopedia 1). Later that same year, his sister, Helen, introduced him to Lucy Jackson Brown, who just happened to be Ralph Waldo Emersons sister-in-law. She read his Journal, and seeing many of the same thoughts as Emerson himself had expressed, she told Emerson of Thoreau. Emerson asked that Thoreau be brought to his home for a meeting, and they quickly became friends (Derleth 18). On April 11, 1838, not long after their first meeting Thoreau, with Emersons help, delivered his first lecture, Society (21). .u7e51d612ac6d80fb9610cb35f76ec62e , .u7e51d612ac6d80fb9610cb35f76ec62e .postImageUrl , .u7e51d612ac6d80fb9610cb35f76ec62e .centered-text-area { min-height: 80px; position: relative; } .u7e51d612ac6d80fb9610cb35f76ec62e , .u7e51d612ac6d80fb9610cb35f76ec62e:hover , .u7e51d612ac6d80fb9610cb35f76ec62e:visited , .u7e51d612ac6d80fb9610cb35f76ec62e:active { border:0!important; } .u7e51d612ac6d80fb9610cb35f76ec62e .clearfix:after { content: ""; display: table; clear: both; } .u7e51d612ac6d80fb9610cb35f76ec62e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7e51d612ac6d80fb9610cb35f76ec62e:active , .u7e51d612ac6d80fb9610cb35f76ec62e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7e51d612ac6d80fb9610cb35f76ec62e .centered-text-area { width: 100%; position: relative ; } .u7e51d612ac6d80fb9610cb35f76ec62e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7e51d612ac6d80fb9610cb35f76ec62e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7e51d612ac6d80fb9610cb35f76ec62e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7e51d612ac6d80fb9610cb35f76ec62e:hover .ctaButton { background-color: #34495E!important; } .u7e51d612ac6d80fb9610cb35f76ec62e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7e51d612ac6d80fb9610cb35f76ec62e .u7e51d612ac6d80fb9610cb35f76ec62e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7e51d612ac6d80fb9610cb35f76ec62e:after { content: ""; display: block; clear: both; } READ: History atomic bomb Essay Ralph Waldo Emerson was probably the single most portentous person in Henry David Thoreaus life. From 1841 to 1843 and again between 1847 and 1848 Thoreau lived as a member of Emersons household, and during this time he came to know Bronson Alcott, Margaret Fuller, and many other members of the Transcendental Club (Thoreau 696). On August 31, 1839 Henry David and his elder brother, John, left Concord on a boat trip down the Concord .

Vietnam Memorial Essay Example For Students

Vietnam Memorial Essay annonAt the age of twenty one, a female undergraduate at Yale Universitynamed Maya Lin submitted her design for the Vietnam Memorial. Her ideafor the memorial was extremely unique and controversial. After longdiscussions by a panel, it was chosen for construction. The designthat she submitted was one that was very different in comparison toother memorials, and it was one that has a tendency to leave a lot ofquestions on the minds of the visitors. On the face of the memorialthere is a list of all those who died or are missing in the order bywhich they were lost. It could seem to some one who did notunderstand the incident that the monument honors only those lost, butthat is incorrect. Maya Lin?s design formed into the most uniquememorial structure of its kind, which honors all who served in theVietnam War (Colliers 23: 137). We will write a custom essay on Vietnam Memorial specifically for you for only $16.38 $13.9/page Order now The official name given to the monument was the Vietnam Veteransmemorial. In this name alone it is clear that it was not erected forthe sole purpose of honoring only those who were lost in the conflict. The term KIA was the abbreviation used for those people who werekilled in action, and these people represent 47,000 of the 58,000names on the wall. The other 11,000 were soldiers who died fromcrashes, snake bites, illnesses, and other non-combat related deaths(Olson 227). There is no distinction made between the two groups onthe monument. The structure is a v-shaped polished granite slab thatunlike other monuments has no message of honor or patriotism. All ofthose subjects are left to the thoughts of the beholder. People oftenfind therapy in locating the name of a companion or a loved one. TheVietnam Veterans Memorial is by far the most emotional moving warmonument in Washington, and that alone makes it very unique(Collier?s138). In comparison with other monuments, the Vietnam Veterans Memorial isvastly different. A point of comparison could be the Marine Corps WarMemorial, otherwise known as the Iwo Jima monument. This monument is asculpture of three soldiers risking their lives to keep the Americanflag flying. The structure has a deep sense of understood patriotismand there is a great deal of honor that is also associated with it. Unlike the Vietnam Veterans Memorial, the Iwo Jima monument is atribute only to the Marines who served in World War Two. The VietnamVeterans Memorial has no suchmessage of honor and courage, but rather an atmosphere that causesvisitors to reflect on the conflict (Colliers 138-139). The only monument that is similar the Vietnam Veterans Memorial isthe memorial to Ulysses S. Grant. It is located at the foot of thecapital and has no clear cut meaning. There is no political messagethat can be taken away from Grant?s memorial. It neither glorifies warnor possesses an antiwar message, and there is no moral lesson thatcan be taken away from this monument (Colliers 138). One of the greatthings about the Vietnam Veterans Memorial is that it allows thepublic to form its own opinion of the conflict with out forcing apolitical message. It is because of this ambiguity that the monumentis so unique. Unlike other monuments, the Vietnam Veterans Memorial can not be seenfrom a distance. One must commit to see it, and then walk down to it. This is just the opposite of other monuments such as the LincolnMemorial and the Jefferson Memorial which were created to show the menon a higher God-like platform. Also, it is not at all uncommon to findmen and women alike weeping at the base of the monument (Colliers138-139) Cynics could argue and say they morn only for their lovedones, and were not moved by the power of the monument, but this is notalways the case. The Vietnam Veterans Memorial is an experience thataffects thousands of people daily, and changes the lives of almost asmany. This is a characteristic that no other war monument in thecountry seems to posses. .uc346dcaa211654a72038bf6dc972f035 , .uc346dcaa211654a72038bf6dc972f035 .postImageUrl , .uc346dcaa211654a72038bf6dc972f035 .centered-text-area { min-height: 80px; position: relative; } .uc346dcaa211654a72038bf6dc972f035 , .uc346dcaa211654a72038bf6dc972f035:hover , .uc346dcaa211654a72038bf6dc972f035:visited , .uc346dcaa211654a72038bf6dc972f035:active { border:0!important; } .uc346dcaa211654a72038bf6dc972f035 .clearfix:after { content: ""; display: table; clear: both; } .uc346dcaa211654a72038bf6dc972f035 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc346dcaa211654a72038bf6dc972f035:active , .uc346dcaa211654a72038bf6dc972f035:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc346dcaa211654a72038bf6dc972f035 .centered-text-area { width: 100%; position: relative ; } .uc346dcaa211654a72038bf6dc972f035 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc346dcaa211654a72038bf6dc972f035 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc346dcaa211654a72038bf6dc972f035 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc346dcaa211654a72038bf6dc972f035:hover .ctaButton { background-color: #34495E!important; } .uc346dcaa211654a72038bf6dc972f035 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc346dcaa211654a72038bf6dc972f035 .uc346dcaa211654a72038bf6dc972f035-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc346dcaa211654a72038bf6dc972f035:after { content: ""; display: block; clear: both; } READ: Criticism Of the Sick Rose EssayThe first inscription on the wall reads ?IN HONOR OF THE MEN ANDWOMEN OF THE ARMED FORCES OF THE UNITED STATES WHO SERVED IN THEVIETNAM WAR. THE NAMES OF THOSE WHO GAVE THEIR LIVES AND OF THOSE WHOREMAIN MISSING ARE INSCRIBED IN THE ORDER THEY WERE TAKEN FROM US?. The Vietnam Veterans Memorial is also unique in the sense that ishonors all who fought, as most monuments honor only those who died. From this one could imply that the veterans were not sufficientlyhonored by the people of America. (Colliers 139-140)It is clear that the erection of the Vietnam Veterans Memorial was awonderful addition to the Washington Mall of monuments. There is somedisagreement as to the exact meaning of the monument, but that isbecause in was designed for that very purpose. Maya Lin was quoted tosay that she wanted a ?quiet place, meant for personal reflection andprivate reckoning? (Colliers 139) That was exactly what she gave tothe country in her unique interpretation of what the monument shouldbe.

History and Timeline of the Wheelchair

History and Timeline of the Wheelchair It is uncertain as to what can be considered the first wheelchair, or who invented it. The first known dedicated wheelchair (invented in 1595 and called an invalids chair) was made for Phillip II of Spain by an unknown inventor. In 1655, Stephen Farfler, a paraplegic watchmaker, built a self-propelling chair on a three-wheel chassis. The Bath Wheelchair In 1783, John Dawson of Bath, England, invented a wheelchair named after the town of Bath. Dawson designed a chair with two large wheels and one small one. The Bath wheelchair outsold all other wheelchairs throughout the early part of the 19th century. Late 1800s The Bath wheelchair was not that comfortable and during the last half of the 19th century, many improvements were made to wheelchairs. An 1869 patent for a wheelchair showed the first model with rear push wheels and small front casters. Between, 1867 to 1875, inventors added new hollow rubber wheels similar to those used on bicycles on metal rims. In 1881, the pushrims for added self-propulsion were invented. The 1900s In 1900, the first spoked wheels were used on wheelchairs. In 1916, the first motorized wheelchair was manufactured in London. The Folding Wheelchair In 1932, engineer, Harry Jennings, built the first folding, tubular steel wheelchair. That was the earliest wheelchair similar to what is in modern use today. That wheelchair was built for a paraplegic friend of Jennings called Herbert Everest. Together they founded Everest Jennings, a company that monopolized the wheelchair market for many years. An antitrust suit was actually brought against Everest Jennings by the Department of Justice, who charged the company with rigging wheelchair prices. The case was finally settled out of court. First Motorized Wheelchair - Electric Wheelchair The first wheelchairs were self-powered and worked by a patient turning the wheels of their chair manually. If a patient was unable to do this, another person would have to push the wheelchair and patient from behind. A motorized or power wheelchair is one where a small motor drives the wheels to revolve. Attempts to invent a motorized wheelchair were made as far back as 1916, however, no successful commercial production occurred at that time. The first electric-powered wheelchair was invented by Canadian inventor, George Klein and his team of engineers while working for the National Research Council of Canada in a program to assist the injured veterans returning after World War II. George Klein also invented the microsurgical staple gun. Everest Jennings, the same company whose founders created the folding wheelchair were the first to manufacture the electric wheelchair on a mass scale beginning in 1956. Mind Control John Donoghue and Braingate invented a new wheelchair technology intended for a patient with very limited mobility, who otherwise would have issues using a wheelchair by themselves. The BrainGate device is implanted into the patients brain and hooked to a computer to which the patient can send mental commands that results in any machine including wheelchairs doing what they want it to. The new technology is called BCI or brain-computer interface.

Langston Hughes Research Proposal Example | Topics and Well Written Essays - 2000 words

Langston Hughes - Research Proposal Example (Biography book, 1969, 43) It could be noted that through this, Langston Hughes was bale to become one of the most remarkable writers to note the possibility of reaching the American dream of being untied as one particular community that is able to live together peacefully amidst the daunting challenges brought about by living in a diverse community today. Most of the written works of Hughes deal with social inequality. From the birth of slavery to the development of social stratification procedures and the existence of social and racial discrimination in the human society today, Hughes was able to describe how it actually feels to be different. As someone who was able to experience the effects of such differences and social stratification systems, it could be observed that Hughes is one of the most reliable sources of explanation as to how discrimination and racial differences could actually affect a person's growth. Hence, through his writings, Hughes aims to create a considerable call to each individual being affected by the said situation as well as to each authority who could be expected to give a least some considerable solutions to the matter, to give attention to these primary situations in the human society today. ... A change on the treatment that the oppressed communities or individuals are receiving should be well considered for making a better human society. Understanding the Thoughts of Hughes Equality amidst differences. This is the primary thought that Hughes himself aims to portray in his written works like that of the poem entitled "Let America Be America Again". In this reading, he further notes that amidst diversity, America could still be recognized as one particular community of united people again as per taken into consideration based from the possible adjustments that the people of the said society could do to at least answer the need of living together as one within a community of their own. To the said author, differences need not hinder a certain community from becoming united in terms of dreams and aspirations towards the future. Hence, in this case, his poem further identifies the elemental factors that divide America and later on proposes a possible plausible change that could assist in refining the American society towards a more progressive community living in a united state. The Realities of Present Human Life and Hughes' Ideas (A) Langston Hughes and the Issues of Slavery According to the study of Baldwin and Toplin (2006), the written works of Hughes actually notes the existence of the author's desire for the idealism of survival. To the said author, life is a gift of hope wrapped around several ribbons of challenges that if one is able to unwrap it, then he realizes his own worth as a person. (Baldwin, et al, 2006, 17). The very idealistic and positive nature of a society that is desired and dreamed by many is that it is to be founded in accordance to the values of equality and liberty. (Baldwin, et al, 2006, 22) This is the utopian model of

Strategic Management and Leadership Essay Example | Topics and Well Written Essays - 2750 words

Strategic Management and Leadership - Essay Example It generally involves an organization’s objectives, mission, and vision. Strategic management is a fragmentary process that controls and evaluates the business and industries in which the organization is involved (Koteen, 1997). Moreover, it assesses the strategy of the competitors in order to set the goals and objectives. On the other hand, strategic leadership offers vision and direction for the success and growth of an organization. In order to deal successfully with the change, each and every executive need the strategic tools and skills for both strategy implementation and strategy formulation. For the purpose of the study Sony Corporation has been selected. The study will explain and discuss the strategic reasons behind the success story of Sony Corporation. Sony Corporation is a Japanese multinational corporation headquartered in Tokyo, Japan. It is one of the leading manufacturer and supplier of electronic products for the professional and consumer market globally. Son y Corporation is a leading and successful business unit. It is the parent company of Sony Group (Chang, 2011). The organization is engaged in business practices through four operating segments, such as Electronics, Music, Motion Pictures and Financial Services. However, in order to achieve the objective of the study, key reasons behind the success of Sony Corporation have been highlighted. ... The organization has able to fulfill the narrow demand of modern people. The success of Sony Corporation can be measured through the introduction of a new innovative product and technology within the particular products (Trott, 2008). The product fame and achievements of Sony Corporation can be measured and estimated from the survey reports that are being extracted by the media houses. Sony Corporation has been ranked top 10 in the list of top 20 global brands. The relocation of electronic services has significantly raised the market of Sony Corporation by implementing its innovative strategies in business practices considering the global business area. People have also felt that the price range of Sony Corporation’s basic product is very much reasonable and the products are superior in quality. Several innovative electronic goods, such as Laptops, Mobiles, Walk-mans, TVs and many more are the successful products of Sony (Muhlbacher, Lehis and Dahringer, 2006). The quality of the products that are being manufactured by Sony Corporation is getting better and better in every year. More significantly, the innovative and creative product attributes of Sony is creating a huge brand awareness and large customer base in the global market place. Sony is one of the leading brands within this kind of product segment. As the price of the products is reasonable and the services are adequate enough, therefore, Sony Corporation gave the impression to retain its existing customers and acquire new upcoming potential customers with it. It helped the organization to maximize its business profit and stabilize the revenue of the organization. The corporation is implementing several new product and

Critical Factors Relating to Customer Expectations Essay

Critical Factors Relating to Customer Expectations - Essay Example This research will begin with the statement that customers are users of products and services provided by businesses. Every customer has some expectations for the product he/she uses. The attitude a customer shows towards a product largely depends upon the way it is marketed and the customer’s experience with the product. The products or services which match the expected performance of the customer satisfy the customer. In this competitive age, customer satisfaction has become the top priority for businesses. The customer today has become more demanding and is only satisfied as long as his requirements are constantly met. The success of a company largely depends on customer satisfaction and for this, the businesses throughout the world are focusing on measuring and improving the satisfaction level of both internal and external customers. The expectations of the customers are simple; all they desire are timely quality solutions within budget. Meeting these expectations results in customer satisfaction. The basic condition for delivering superior service is to understand customer expectations; customers have preconceived expectations when judging a firm’s service. The Theory of Expectations is the most commonly accepted theory in this regard. It states that the customer has a predetermined standard of expectations and the satisfaction or dissatisfaction results from a comparison between these predetermined sets of expectations and the actual performance of the product or the service. Given the fact that the extent to which customer expectations are met will decide their level of satisfaction from the services, it is very important to understand their expectation in the first place and then to deliver on those expectations. Keiningham and Vavra further explain that the customer satisfaction can be broadly categorized into three zones: the zone of pain where the customer expectations are not met; the zone of mere satisfaction where, although the custo mer expectations are met, but the company is not offering anything unique which would distinguish itself from others in the market. In this case, the customers can easily switch over to similar products offered by other companies and finally is the zone of delight. The zone of delight is that where the customer expectations are not only fully met but are exceeded, which leads to customer loyalty and word of mouth marketing. For instance, iPhones and iPads are more popular among people because the Apple Store has a greater content of music, films, books, TV shows and other multimedia apps which the users can download directly; these are the extra services which ensure customer expectations are exceeded. Types of Customer Expectations Jugulum and Samuel have stated the customer expectations to be of three types: performance, perceptions and outcome expectations. The first two expectations are linked to the products delivered to the customers and for this reason, are also known as the product expectations. The third type of expectation – the outcome expectation – exists in the absence of the products as well. The performance expectations can be measured and revolve around the quality of the product, cost, and availability. Â  

Analysis of Heavy Metals Found in Vegetables

Analysis of Heavy Metals Found in Vegetables Analysis of heavy metals found in vegetables from some cultivated irrigated gardens in the Amravati City, India. Arvaind Chavhan, Dhote Jayashree  and Ingole Sangita Introduction Irrigation is the artificial addition of water to soils in order to meet plants’ needs to overcome drought limitations and improve the crops’ yields. However, other factors such as soil and water quality and management practices are also important. Wastewater irrigation is known to contribute significantly to the heavy metal contents of soils (Mapanda et al., 2005; Devkota and Schmidt, 2000). In Zimbabwe, Nyamangara and Mzezewa (1999) implicated land disposal of sewage and industrial effluents as the chief source of heavy metal enrichment of pasturelands and agricultural fields. Barrow and Webber (1972), Pike et al. (1975) pointed out the dangers of repeatedly treating soils with metallurgical slag because of the possible build up of elements to toxic concentrations. Juste (1974) observed that the spreading of some organic wastes (town refuse, domestic and industrial effluents etc) might contribute to increased levels of nonessential metals in soil, which could cause poor plant growth. Studies conducted by Kisku et al. (2000) in Kalipur, Bangladesh, on the uptake of Cu, Pb, Ni and Cd by Brassica oleracea from fields irrigated with industrial effluent indicated widespread contamination from heavy metals despite showing a healthy and gigantic external morphology. High levels of accumulation of heavy metals from soil by common garden vegetables have been reported by many env ironmental researchers (Boon and Soltanpour, 1992; De Pieri et al., 1997; Xiong, 1998). Therefore, heavy metal contamination of vegetables cannot be underestimated as these foodstuffsare important components of human diet. Vegetables are rich sources of vitamins, minerals, and fibers, and also have beneficial anti-oxidative effects. However, intake of heavy metal-contaminated vegetables may pose a risk to the human health. This is because, heavy metals have the ability to accumulate in living organisms and at elevated levels they can be toxic. It has been reported that prolonged consumption of unsafe concentrations of heavy metals through foodstuffs may lead to the chronic accumulation of the metals in the kidney and liver of humans causing disruption of  numerous biochemical processes, leading to cardiovascular, nervous, kidney and bone diseases  (Trichopoulos,1997; Jarup, 2003). Determination of the chemical composition of plants is one of the most frequently used methods of monitoring environmental pollution. Various plants have been used as bioindicators (Kasanen and Venetvaara, 1991). Several studies have been reported on the accumulation of environmental pollutants in plants. In Israel, for example lichen and higher plant species were exposed near industrial areas in order to detect the accumulation of heavy metals in these plants (Naveh et al., 1979). Tree barks and their leaves remain in the environment for a long period and are sensitive indicators of the environmental contamination with heavy metals, sulphur and fluorine (Ayodele and Ahmed, 2001). Batagarawa (2000), analyzed moss plant in Kano metropolis for heavy metals and reported high levels of lead, zinc and cadmium from industrial areas of Sharada, Bompai and Challawa. Nuhu (2000) also reported high levels of cadmium, manganese and lead in mango leaves obtained from industrial areas of Bompai, Challawa and Sharada in Kano metropolis.Kano is one of the highly populated cities in Nigeria. It lies within longitude 8 ° 32’E and latitude 11 ° 58’N, within a topographical drainage of River J akara flowing north east. The vegetation of the area is the savannah type, with more grasses than hard wood trees. The average annual rainfall of the area is 817 mm and the temperature varies between 27 to 35 °C with a moderate relative humidity. Study area Jakara (JKR) and Kwakwachi (KKC) gardens are irrigation sites alongside Jakara river valley at Ahmaddiya and Sabon-gari areas respectively, while Sharada (SRD) garden is located in the middle of industries at Sharada industrial estate all in the Kano metropolis. In these three sites, farming activities are carried out throughout the year but with domestic and industrial wastewaters being used to treat the soils during dry seasons. Thomas (TMS) Dam is another irrigation site outside Kano metropolis where fresh water from the dam is being used to treat the  soils during dry seasons.   The objectives of this study were to analyze the vegetable samples from the irrigation sites for heavymetals and to compare results obtained with one another and with those of National Agency for Food and Drugs Administration and Control (NAFDAC) safe limits, while using vegetable (spinach, okra, onions and tomatoes) samples from Thomas Dam as control. The metals of interest include cobalt (Co), chromium (Cr), copper (Cu), nickel (Ni), lead (Pb) and zinc (Zn). The results obtained from this study will be useful for assessing the metals contamination and as well as determining the need for remediation. The results would also provide information for background levels of metals in the vegetables in the study area. MATERIALS AND METHODS Analytical reagent (AnalaR) grade chemicals and distilled water were used throughout the study. All glassware and plastic containers used in this work were washed with detergent solution  followed by 20%( v/v) nitric acid and then rinsed with tap water and finally with distilled water. Sampling and sample treatment The vegetables analyzed include spinach, okra, tomatoes and onions. Samples were collected twice in the year 2002 from three different farms in each site. The first round of sampling was carried out in May towards the end of the dry season while the second round was in September at the peak of the rainy season. Each sample was randomly handpicked, wrapped in a big brown  envelope and labeled. In the laboratory, each sample was washed with tap water and thereafter with distilled water and then dried in an oven at 80 °C (Larry and Morgan, 1986). At the end of the drying, the oven was  turned off and left overnight to enable the sample cool to room temperature. Each sample was grounded into a fine powder, sieved and finally stored in a 250 cm3 screw capped plastic jar  appropriately labeled. Digestion procedure A 2.0 g of the sample was weighed out into a Kjaedahl flask mixed with 20 cm3 of concentrated sulphuric acid, concentrated perchloric acid and concentrated nitric acid in the ratio 1: 4: 40 by volume respectively and left to stand overnight. Thereafter, the flask was heated at 70 °C for about 40 min and then, the heat was increased to 120 °C. The mixture turned black after a while (Erwin and lvo, 1992). The digestion was complete when the solution became clear and white fumes appeared. The digest was diluted with 20 cm3 of distilled water and boiled for 15 min. This was then allowed to cool, transferred into 100 cm3 volumetric flasks and diluted to the mark with distilled water. The sample solution was then filtered through a filter paper into a screw capped polyethylene bottle. Instrumental analysis An Alpha 4 model atomic absorption spectrophotometer (Chemtec Analytical, UK) equipped with photomultiplier tube detector and hollow cathode lamps was used for the determination of metal concentrations. Working standards were also prepared by further dilution of 1000 ppm stock solution of each of the metals and a calibration curve was constructed by plotting absorbance versus concentration. By interpolation, the concentrations of the metals in sample digests were determined. Statistical analysis All analysis was performed in triplicates. Results were expressed by means of  ±SD. Statistical significance was established using one way analysis of variance (ANOVA). Means were separated according to Duncan’s multiple range analysis (p RESULTS AND DISCUSSION The mean concentrations of Co, Cr, Cu, Ni, Pb and Zn in different vegetable samples from the three effluent irrigated sites and the control are listed in Tables 1A and B. The results generally show significant levels (p However, there are a few cases in the control site where negative values were recorded for percentage loss of metal in rainy season samples over those of the dry season, thus indicating an increase in metal levels in the rainy season samples over those of the dry season (Table 2). This may be attributed to the possibility of the runoffs from the surrounding land containing metal salts being washed into the control site. Generally, the mean concentration range of Cu in all vegetables analyzed was 0.30 to 7.50 mg/Kg, with the highest concentration recorded for Jakara onions and the lowest for spinach from the control site. The maximum value recorded is below the National Agency for Food  and Drug Administration and Controls (NAFDAC) maximum tolerable Cu concentration of 40 mg/Kg in fresh vegetables (Figure 1). Ni was below detectable level in the control samples while the highest level of 2.02 mg/Kg was obtained in SRD spinach. Also Pb was below the detectable level in control samples while SRD spinach recorded the highest level of 1.60 mg/Kg. The highest values obtained for Pb and Ni are below the NAFDAC safe limits for these metals (2.00 and 2.70 mg/Kg, respectively) in fresh vegetables. The mean concentration range for Co was found to be 0.12 to 1.14 mg/Kg with the highest concentration recorded in JKR onions and the lowest in tomato from control site. The mean concentration range for Cr was found to be 0.16 to 0.85 mg/Kg with the highest concentration recorded in JKR spinach and the lowest in the okra from control site. The results indicated the mean concentration range of Zn to be 0.67 to 18.89 mg/Kg with the highest concentration found in JKR onions and the lowest in tomatoes from the control site. However, the highest value obtained is still below the NAFDAC safe limit of Zn (50 mg/Kg) in fresh vegetables. The results  obtained in this study are comparable with some literature values of similar studies reported previously (Onianwa et al., 2001; Erwin and Ivo, 1992; Pennington et al., 1995). Consequently, from the results, the general trend for the mean levels of metals analyzed in all vegetables sampled from the three effluent irrigated sites as well as the control for both dry and rainy seasons showed that for the concentrations of Cu and Zn, JKR > KKC > SRD > Control; for Co and Cr concentrations, JKR> SRD> KKC > Control; for Ni concentration, SRD> JKR > KKC > Control, and for Pb concentrations, SRD > KKC > JKR > Control (Figure 1).These sequences indicated that the metal contents of the vegetables are higher in areas being treated with wastewater. The observation is in good agreement with other studies elsewhere (Sharma et al., 2006; Sawidis et al., 2001) which suggested that uptake of metals by plants is proportional to their concentrations and availabilities in soils. Dasuki (2000) had earlier reported high levels of Cr (1.5 to 3.8 mg/Kg) in effluents from Sharada and Challawa industrial estates while Batagarawa (2000) had also reported high levels of Cu (1.74 to 1 1.54 mg/Kg), Pb (10.38 to 154.64 mg/Kg), and Zn (11.40 to 87.34 mg/Kg) in the samples of moss plant from Bompai and Sharada industrial estates in Kano metropolis. The trend also shows that JKR garden recorded highest mean concentrations in four out of six metals analyzed (Co, Cu, Zn and Cr), while SRD garden recorded highest concentrations in two metals (Ni and Pb). Hence, the trend for the level of contamination by metals in the irrigation gardens is JKR > SRD > KKC > control (Figure 1). The high mean levels of Pb and Ni in SRD samples could be attributed to industrial emissions (Yilmaz and Zengin, 2004) while the high level of Pb in KKC could be attributed to automobile emissions as a result of its proximity to the road side in addition to the possible high levels of metal in contaminated wastewater being used for irrigation. The close relationship between lead concentrations and traffic intensity has been  demonstrated in detail by many authors (Li et al., 2001; Viard et al.,2004). Furthermore, the relative high levels of Zn, Cu, Co and Cr in JKR and KKC samples may be attributed to the contaminated Jakara stream (Ogbalor, 1991; Dasuki, 2 000) used for treating soils at the two  sites, as many industrial and domestic waste waters are discharged into it. Conclusion This study further confirms the increased danger of growing vegetables on soils irrigated with contaminated industrial and domestic wastewaters. However, the levels of the metals are currently within the NAFDAC safe limits guidelines. But, if the practice of treating the soils in the irrigation gardens with contaminated waters is not controlled, it may lead to health hazard on the part of consumers of the vegetables on the long term. Therefore, there is the need to continually monitor, control and take necessary policy decisions so as to limit and ultimately  prevent these avoidable problems. However, in the mean time, farmers from the study areas are hereby encouraged to use well water for irrigation in their gardens instead of contaminated streams. Table :1 Heavy metal concentration of Waste water of Amravati ciy, Maharashtra India. (mean Value)

Essay --

In this day and age, many argue that the United States has an â€Å"apathy problem.† According to The Huffington Post, â€Å"America is truly exceptional in its ability not to care.† The only time we are concerned about an issue, is only if and when it personally affects us. This is also the circumstance in regards to politics. Citizens must have reliable information in order to make good, rational decisions that will help our political system run efficiently. Unfortunately, this is not always the case. According to Converse, â€Å"most Americans glance at public life innocent of ideological concepts and unguided by any broad outlook on government policy† (Kinder and Sanders, 1996, p. 167). In such a society, there is no such thing as equal representation, only popular representation, as a result of the disparities and ignorance of the people. Converse makes very valid arguments that confirm that regardless of ideological innocence, political electorates, as a wh ole, will continue to be consistent with the changing conditions of society. In the past, the â€Å"information problem† was the scarcity of information and the disconnected flow of information to the voters. Today, the problem is one of â€Å"superabundance† (Converse, 1990, p. 371). Because there is such a massive volume of information available, it is difficult to organize and rummage through it all. Corresponding to Down’s Rational Choice theory, rational voters will not make an effort to analyze such information because there are higher costs than benefits to search through and find â€Å"good† information (Converse, 1964, p. 33). Consequently, there is a huge disparity—a difference that we greatly underestimate—between the ignorant and the well-informed constituents. According to Converse, there... ...presentation fidelity â€Å"is higher for the better-educated constituents† (Converse, 1990, p. 387). This is the case because politically sophisticated entities will be more vocal and more involved in legislation. Our society is a mix of the two models, issue-public and top-down, so it only makes sense that information will be unequally distributed. Although we don't like to admit it much, we are a very indifferent society, so people do not care; they will simply delve into and further develop their expertise on topics that they are specifically interested in. However, there is no need to fret. Everyone is different and has distinct interests and skills. After all, there are nine different types of intelligences—some excel in Math while others outshine in English. Therefore, we should leave politics to the professionals and the well-informed constituents.

Linux Companies

LINUX COMPANIES 1. Quintet solutions National Residency Complex, Edappally, Kochi-24, Kerala, INDIA [email  protected] com +91-484-4055472 2. Vipoint solutions 3. Spark supportWindows Engineer SparkSupport Infotech Pvt Ltd. 3rd Floor, Leela Infopark Phase II, Kochi-30, Kerala, India Phone:+91 484 6561696 [email  protected] com 4. Ideamine technologies Linux System Engineer (1 – 3 years) 111/347-B, PTRA 106, First floor, P T Road, Chembumukku, Kochi – 682021 Kerala, India [pic]  91-484-4044362 [email  protected] com 5. Armia 6. Admin ahead First Floor, Image Arcade | |Airport-Seaport Road | |Kakkanad | |Cochin – 682037 | |Kerala , India | [email  protected] com 7. Admod technologies 8. Syntrio technologies 9. N dimensionz 10. On mobile 11. Hash root 12. Hashcod 13. BVS technologies 14. Rmesi 15. X Minds 16. OOPS Matrix (Denoct) 17. KSWAN 18. Vanilla networks 19. Sequires 20. Aigensolutions 21. Xieles 22. Webhostrepo 23. Supportsages 24. Servadm 25. Logic support 6. Bobcares 27. Bigserversolutions 28. Cliffsupport 29. Liquidsupport 30. Supportlobby 31. Best value Support 32. Supportresort 33. Asteriskssoft 34. Igloo 35. Takira solutions 36. Active Lobby NB:These are the companies i know. You do one thing search the contact number of these companies in google and call them and say that you heard about some vacancies there. Then they will give their mail id or will say to come directly to their company. Before that study DNS,DHCP,HTTP server,mail server, all port numbers,basic commands,hardlink,softlink,nice value,find,grep,pipe,all configuration files,mysql port number etc†¦Ã¢â‚¬ ¦

The Planet of the Apes essays

The Planet of the Apes essays In the movie, The Planet of the Apes, the Apes enslaved the humans in the same manner Caucasians enslaved African American. The humans were forced to serve the Apes and do hard labor the same way African American during slavery. Humans that tired to escape were severely punished just as the African American were. In the movie Planets of the Apes, the humans endured the same cruelities as the African Americans did during slavery. In the movie humans were treated the same way as the African Americans because they were once free. African Americans were free in the land of Africa because they did not have anyone telling them what to do and they were not chained and put into cages. Humans were free in the space ship because they were not brushed nor did they have someone telling them what to do. That is the way humans were treated the same way as African Americans because they both were once free. In the movie humans were treated the same way as the African Americans because they were captured. In the land of Africa the Caucasians came over to the African American land to capture them because they wanted what they had. Humans were captured because of the way the humans got sent through the electro magnetic storm and he monkeys took over because they were genetically enhanced. The way that both were captured was in chains and thrown in cages. That is the way humans were treated like African Americans when they were captured. In the movie humans were treated the same way as African Americans because they had to fight for their freedom. When the African Americans were brought to America there were some strong people, one phenomenon person created the Underground Railroad to help escape fought there way to freedom from the help of the apes to Calima. Calima was the key for the humans to help fight the apes. Which both indeed helped both the humans and African Americans. That is the way human and African ...

Computer technology essays

Computer technology essays I decided on a major during my junior year in high school. Since I have always been interested in science and consider it to be one of my best subjects, I figured that a biology degree would be the way to go. As I started thinking about my future, I began doing research on career fields that dealt with degrees such as biology and chemistry. Like some of my fellow friends, I realized that over the years I have changed my future goal numerous times. At first I wanted to become a marine biologist, but then realized that I had a fear of being a 100 feet below the waters surface. So then I decided that I would become a doctor. I soon realized that medical school would require many years in college so I decided to find a new career. I research more and came across careers in pharmaceutical sales. I thought this would be perfect for me because I am good in sales and I would still be involved in a career that dealt with science. Computer technology plays a large role in the production of different life saving medicines and equipment that pharmaceutical companies sale each year. New medical machine that can be found in most doctors offices, if not all, are mostly ran by computers. Some surgeries that are performed on patients can be done without having to operate manually. Medicine that are developed and tested used computer to record information or collect data. I feel that in the career I want to pursue I will be using computers quite often. I might have to demonstrate on how to use a certain piece of machinery or explain why some medical drug works the way it does. So I will need to understand the computer technology in my career field to promote the product. Over the past years, the pharmaceutical field has grown tremendously. We now have technology that was probably not even dreamed of ten to twenty years ago. I predict that as the years go on computer technology will keep getting better in the pharmaceutica...

Organisational Leadership and Change Essay Example | Topics and Well Written Essays - 1750 words

Organisational Leadership and Change - Essay Example The mission of the organization is to lead the industry, serve the people and make unique differences for the business partners. The organization became popular due to its innovative product and service differentiation (Honold, 1997, pp.22-24). However, recent financial crisis forced the organization to implement major restructuring and change process. They implemented reduction in-force strategy to overcome the impact of economic challenges. In the year 2009, the financial crisis affected the service business of Microsoft in Asia (Ang, 2012, pp.12-13). The organization terminated numerous employees like those associated as support staffs and consultants. Inadequate implementation of retrenchment theory and change management process developed several critical issues. These workplace conflicts reduced the image and reputation of the organization in global market place. This reduction-in-force strategy reduced the motivation level of the employees. This change management concept increa sed job insecurity of employees (Greenhalgh and Rosenblatt, 1984, p.8). However, after an open discussion, the organization tried to develop several sustainable strategies in order to maintain its brand image within the global market place. ... In 2009, the financial crisis occurred through all over the world. Due to of this financial crisis, many workers were laid off. The organization’s morale was all time low; even the general managers were also replaced. Employees were highly dissatisfied and de -motivated due to the strategies taken by the management. Organization takes retrenchment strategy when they have to reduce their cost. In this strategy, organizations reduce the overall size and diversity of the operations. The goal is to get a stable financial growth by cutting down the expenses. The organization follows a contraction of its activities by reducing one or more functions or eliminating the scope of business. For example, one company, as a part of retrenchment strategy, can focus only on a single segment of a business which gives it a higher revenue opportunity. For example a hospital can focus only on the special theatre and ignore the general theatre because the special theatre provides them better reven ue. During the retrenchment, the company follows change management strategies after a little discussion with the employees. It was the first time; the company reduced 20% of its workforce. The sudden workforce reduction of the company had a huge negative impact on the employees mind. The overall situation was very frustrated and uncertain. The employees were highly de-motivated that even after 6 months of the incident, the employees were talking about the workforce reduction. Significant drop was noticed in the workgroup health index (WHI). WHI is an index used to measure the employee engagement and leadership. The results of WHI indicated that Microsoft scored 76 points only and it was the record failure of the company. The company judged their leaders on the basis of